Which types of media are most accessible to low power, low budget groups?

The choice of social media and earned media as the most accessible types of media for low power, low budget groups is particularly relevant in today’s media landscape. Social media platforms, such as Facebook, Twitter, and Instagram, allow individuals and organizations to reach wide audiences without the need for significant financial resources. Creating and distributing content on these platforms can often be done at little to no cost, making it feasible for groups with limited budgets to engage in advocacy, community organizing, or awareness campaigns.

Earned media, which refers to coverage gained through publicity rather than payment, is also advantageous for these groups. It can include news stories, blog posts, or features by journalists who find the group's activities newsworthy. This form of media can amplify the voices of marginalized communities and provide them with greater visibility and legitimacy, which they might not achieve through traditional paid media routes.

In contrast, mainstream journalism often requires established relationships with media outlets and usually favors issues with broader appeal or those that align with the priorities of the outlet, which can be a barrier for lower-budget groups. Paid advertising necessitates substantial financial investment, which is often out of reach for such organizations. Television broadcasts, while they can reach large audiences, typically involve higher production costs and may be less accessible for