Which of the following is NOT an important component of issue framing?

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The correct choice indicates that targeting an audience whose support is guaranteed is not an important component of issue framing. Issue framing involves how information is presented to shape perceptions of a problem and motivate action. Key elements of effective issue framing include engaging with diverse audiences, eliciting emotional responses, presenting compelling statistics to substantiate arguments, and utilizing storytelling to create relatable narratives around the issue at hand.

Targeting only those who are already supportive overlooks the broader goal of issue framing, which is to persuade and mobilize individuals who may not yet be aware of or engaged with the issue. Engaging a wider audience can create a more informed public dialogue and attract allies who can contribute to advocacy efforts.

In contrast, emphasizing emotional appeals helps to form connections with the audience, making the issue resonate on a personal level. Providing relevant statistics lends credibility to the arguments and offers a factual basis for understanding the severity or importance of the issue. Using storytelling is effective as it can translate complex issues into relatable experiences, creating a narrative that draws in the audience and promotes empathy. Therefore, the correct answer underscores the importance of reaching out to a broad range of stakeholders rather than focusing solely on guaranteed supporters.

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