When developing a media strategy, advocates must address all of the following questions EXCEPT?

When developing a media strategy, it is essential for advocates to focus on practical elements that directly influence the effectiveness of their outreach and communication. Understanding the target audience, determining appropriate messages, and identifying the best platforms for outreach are pivotal components for ensuring that the media strategy resonates with the intended demographic and achieves its objectives.

Targeting the right audience allows advocates to tailor their messages effectively, while understanding which platforms will maximize reach is critical in today’s diverse media landscape. The messages communicated must be crafted to engage the audience and provoke response, awareness, or action in relation to the issue being addressed.

In contrast, while knowing the history of a problem can provide valuable context, it does not directly impact the media strategy in the immediate sense. The history of an issue might inform the advocacy approach or lend depth to a campaign over time, but it is not a fundamental question that must be addressed when creating a strategy focused on outreach, messaging, and audience engagement. Thus, addressing the historical context of the problem is less critical compared to the other components when formulating an actionable and effective media strategy.